Art is necessary and essential for human development: art connects people in a way that not many
other things do, it holds significant sentimental and cultural value within communities, it
stimulates creative thinking and peer conversation, it reduces inequality and protects freedom of
expression. In addition, art proximity and production have proved to lower stress levels, with successful examples of its effectiveness within the educational and health system.
We believe in contemporary culture preservation: the complex eco-system of artistic production needs
innovative vehicles to financially support the career of emerging artists and the possibility to
reach new and broader audiences with different means.
Our counterparts, that we like to call “the new generation of patrons” have, on the other
end, the continuous need to innovate and grow, the desire to engage with their team, environment and
community through sustainable and meaningful experiences and the power to make a commitment that
generates a positive societal impact.
We provide our members with a unique experience of being surrounded by sought after works of art and be promoters of contemporary culture. Our memberships give businesses the possibility to activate cultural progress through physical and digital art sharing that enhances employee's wellbeing and performances, reduces inequality and preserves identity.